On game day in Geelong, Kardinia Park comes alive. Streets are lined with blue and white, cafés buzz with pre-match chatter, and thousands of Cats fans stream towards the stadium. Whether arriving by car, public transport, bike, or on foot, the area becomes busy and requires careful traffic management.
That’s where Variable Message Signs (VMS) play an important role. These bright, highly visible boards are used by traffic control teams to keep people informed, direct vehicles, and ensure pedestrian safety in the crowded streets around the grounds.
Why VMS Are Essential for Game Day
VMS boards are more than just electronic signs — they’re real-time communication tools. On big event days, they help manage traffic flow, guide vehicles to the right parking areas, and alert pedestrians to important changes.
When thousands of people gather in one area, congestion can build quickly. Temporary road closures, diversions, and altered pedestrian crossings are often needed. VMS boards let traffic controllers communicate these changes instantly, reducing confusion and delays.
At Kardinia Park, they’re usually positioned on major approach roads, near car parks, and at busy pedestrian areas. This ensures that everyone receives important information before they reach the stadium precinct.
Supporting Pedestrian Safety
The walkways around the stadium can see thousands of people within a short time before and after a game. This can create safety challenges, especially where footpaths and roads intersect.
- Directing vehicle traffic away from high-footfall areas
- Advising reduced speed limits near the grounds
- Highlighting temporary crossing points or diversions
- Giving live updates on congestion or parking changes
With clear and early instructions, drivers can adjust their route or speed, keeping pedestrians safe while maintaining smooth traffic flow.
Professional VMS Hire for Major Events
Hiring VMS boards from experienced traffic management providers ensures they’re set up in the right places, display clear and concise messages, and are maintained for maximum visibility.
For Geelong Cats games, the benefits extend beyond traffic control — they help create a safer and more enjoyable event for everyone. Fans can focus on getting to the game, the city keeps roads open for essential use, and pedestrian areas remain protected.
When large crowds are heading to Kardinia Park, a well-planned VMS setup helps keep the day running smoothly and safely for drivers, cyclists, and pedestrians alike.
From big games to big projects, APS Hire keeps things moving. Call 1800 021 234 !
